Digital products often fail during launch not because of lack of users, but because they can't manage the influx of users effectively. Koordi needed a way to intelligently prioritize users, manage viral sharing loops, and coordinate "batch" onboarding smoothly.
We delivered a custom ranking algorithm that assigns "priority scores" to users based on referral actions and social engagement. The "coded task" involved building a real-time leaderboard using Firebase and a serverless backend for instant notification delivery upon status updates.